The Indian coffee market is growing 10.15% year on year which is approximately more than three to four times faster than the global increase of 2.5 to 3%. This rise is attributed to the growing popularity of coffee culture. The expansion of homegrown coffee chains like Barista and Café Coffee Day from metros to Tier-II cities and beyond, initially drove this shift. The arrival of global coffee giants like Starbucks, along with the growth of local brands such as Blue Tokai Roasters and Black Baza, has further popularised coffee culture across the country