As the brand value of the Indian Premier League grows, it's becoming more popular in smaller towns and cities. More people in Tier-2 and Tier-3 cities are watching IPL matches, and more budding cricketers are coming from these regions. Realising the role of small cities, the Board of Control for Cricket in India (BCCI) initiated the establishment of fan parks in 15 cities across India, with a particular focus on smaller towns, starting in 2015.