There is a rise of coaching culture not only in metropolitan cities but also in smaller cities and towns that cater to rural youth. For example, Ranchi had only 200 coaching centres in 2012. But in just a span of six years, this number shot up 10,000 according to the Jharkhand Coaching Association. Cities like Nagpur, Bhubaneswar, Patna, and Madurai have witnessed a rise in coaching institutes.